Keells Super has always been in the forefront of ensuring high quality and freshness of all its products and has clearly established itself as the forerunner in terms of freshness amongst all supermarkets in Sri Lanka. From the farm gate to the customer, a stringent quality process is followed to ensure minimum spoilage, wastage and human contact of all its products, be it fruits, vegetables, meats, seafood or their bakery products. Taking this process one step further, Keells Super has now introduced a Freshness Officer who will play a key role in ensuring freshness at all key touch points in the delivery process.
Keells Super ensures that it receives the first batch of produce from each of their farmers. This guarantees that Keells Super customers receive only the cream of the crop and that too within a mere 24 hours of the product leaving the farm gate. Thereby, customers can be assured that all fruits and vegetables at Keells Super are the freshest in the market today. Also, crates are used to transport all produce from the farmer to the outlet with all quality checks happening whilst the product is in the crates. This reduces human contact with the product to the minimum possible level thus ensuring quality and freshness is retained throughout the process. To guarantee freshness, the Freshness Officer performs a three-stage quality check on all fresh produce, first at the point of receiving it from the farmer, second at the collection center and third at the outlet before it goes on to the shelves.
Seafood items are delivered to the outlet within the day of sourcing so that customers only receive the freshest selection always. All seafood items are displayed on ice adhering to the United Nations Food and Agricultural Organization (UNFAO) guidelines on display and storage. Keells Super also conforms to the hygiene standards set by the Sri Lanka Standards Institute (SLSI). Here again, the Freshness Officer performs a three-stage quality check, first at the point of sourcing, second at the distribution center and third at the outlet before it is displayed.
Keells Super and Keells Food Products are renowned for its quality in meats. The meats which are sourced from Keells Food Products undergo a strict quality process. All these meats conform to the Hazards Analysis and Critical Control Points (HACCP) ensuring that it is free from any hazardous physical-chemical or microbiological contaminants, thus ensuring high-quality meats always.
Speaking about the quality and freshness of the produce at Keells Super, Kumar Sangakkara, the Brand Ambassador of Keells Super said, "I have on many occasions experienced the quality and freshness of the produce at Keells Super. Keells Super is my preferred choice when shopping for goods and this is due to their excellent quality of products, service and the knowledge that I’m receiving the freshest goods on the market today."
Mr. Krishan Balendra, President Retail, John Keells Holdings PLC said, "Freshness is one of the pillars that Keells Super stands for and therefore our focus on freshness comes second to none. From the farmer to the consumer we have implemented stringent quality and freshness control standards and ensure that these standards are maintained right across our operations in Sri Lanka. Customers walking into any Keells Super outlet can be assured that they are being treated to the freshest produce sourced from the highest quality farms."
With 23 outlets having in-house bakeries, the quality and freshness of bakery items is a key focus area at Keells Super. All bakery products are made at each respective outlet, around the clock and not at a central production unit which ensures that customers receive fresh, new bakery products, hot out of the oven. In addition, all items go through a strict quality check process. This ensures the right amount of filling and ingredients are put into each product to maintain the high taste and quality standards that Keells Super customers have come to expect. The regular bread is one of the most popular items sold at the bakery. Customers can purchase hot oven fresh bread every evening at all Keells Super bakeries. A wide range of health and specialty bread, savories, sweets, and cakes are also available. Here too the Freshness Officer performs a regular check to ensure freshness and quality of all bakery products and ensures that SLSI hygiene standards are met.
At Keells Super freshness is not just a buzzword but rather a way of life with each and every supplier, employee and the management committed to offering customers fresh products that meet the highest quality standards. So, customers can be assured that Keells Super’s ‘fresh’ promise will be delivered every day. Customers have always trusted Keells Super for its quality of products and can continue to do so content in the knowledge that freshness will always be a priority.
Source - http://www.island.lk
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